Blogging is a great way to differentiate yourself from the competition and establish yourself as a thought-leader and industry expert. Chances are if you are trusted, people are more likely to select your company when their pet needs care. Google is a huge intertwined web and you need to take some measures to get your webpages noticed, which in return, will increase your website traffic and improve your SEO. Google is also shifting their ranking factors away from the traditional technical factor and more towards reputation and user-experience.
Google is looking for the best content-to-server users when they search for a specific query. Blogging is a great way to answer pet care related questions and establish your reputation. To be successful, you will need to be patient and committed. If it was easy, everyone would be doing it. But, this is a way to out-shine your competition. Step outside of your comfort zone. If you own a successful pet business, then you have more than enough knowledge and experience in your head to blog. Share it with local pet owners.
As industry competition increases, you need to find ways to stand out to Google.
WHAT SHOULD YOU BE BLOGGING ABOUT?
Before you start blogging, put yourself in your customers shoes. Think of questions that you get asked frequently. What questions are pet owners in your area asking? Do some research and answer those questions along with related questions in your blogs. Focus on hyper local topics like, Top Dog Walking Trails in Your City, Top Pet-friendly Restaurants, or Where Can I Take My Dog Swimming in Your City. Highlight local events, businesses that share your target audience, your take on news worthy stories. Do you want to grab the attention of first time puppy owners? Create and publish content about puppies.
Use your competitors as a resource. What are they writing about? Take their topics and make better content so you can outrank them. Research other kennels from around the country to see what they are blogging about.
CORRELATION BETWEEN BLOGGING AND SEO
Blogging is still essential to drive traffic to your website and increase your value. If your website is strictly sales, you will only get visits from people searching for services that you offer. It provides a platform for potential clients to be introduced to your business. It helps you establish your reputation and nurture leads. Blogging encourages inbound links. Organic backlinks from established websites instantly improved your reputation to Google. High-quality and interesting content encourages sharing. The better your reputation is with Google, the more likely Google will serve your page higher in the SERPs.
Not convinced? Check out these stats:
- You have a 434% higher chance of being ranked highly on search engines if you feature a blog as part of your website. –Tech Client
- Businesses using blogs as part of their content marketing mix get 67% more leads than those who don’t. –Hubspot
- Companies who blog receive 97% more links to their website than those who don’t. That’s a rather staggering statistic. One you can’t ignore.”-Hubspot
DON’T HAVE TIME? NOT A GOOD EXCUSE.
Blogging is essential to establishing yourself and your business as a thought leader and expert. Gain trust and confidence by showing off your skills and expertise. If you don’t have time to blog, then delegate it. Find a company or even a staff member to write some articles for your website. Be the go-to local resource for pet owners. Invest in your online presence and reputation.
BLOGGING + VIDEO
Blogging can help bring your social media to the next level. Share an engaging photo, or even better a video, to highlight your blog and grab attention. By using video on social media, you can build up interest and highlight your blog post and increase readership. Facebook prefers native content versus direct links, so this helps improve reach as well as enhances user-experience. Add a link to your blog in the description. This drives traffic to your site which shows Google that your website is generating worthy and high-quality content. Try boosting your blog posts for even as little as $5-$10 to extend your reach.
HOW TO MAXIMIZE VIEWS BY SHARING
Writing a blog and not sharing it is like adding a new service to your kennel but not telling your customers. If you don’t have a mailing list, start now. Continuously grow your mailing list and use this as a platform to share your new posts. Share blogs on social media. Boost your blog posts on Facebook and Instagram. Even $5 will help your gain more exposure. Share blog posts to online forums, groups etc.. Many of these strategies will depend on who your target audience is and where they hang out. Do your research to find out where local pet owners get their information online and be there as a resource. Ask related businesses to share your post with their audience and encourage readers to share with their friends and family. Use blogs to spark conversation on social media and trigger engagement.