Having a blog is an essential element of any business’s marketing strategy, and if you don’t have one yet you should seriously consider starting one.

With so many pet businesses vying for customer’s attention online, marketing your pet business has never been more competitive. Which is why content is king. It doesn’t matter if you’re posting every day, if your content isn’t good your ideal leads won’t have meaningful interactions with your brand. You’ll end up spending a lot of time and money on do-it-yourself marketing that leaves you treading water rather than making progress.

This is why there is a very big difference between simply having a blog and having a good blog.

Writing is challenging. It takes a lot of time and a lot of effort to make something that’s both informative and easy to read. So rather than spending what little spare time you have on writing your own blogs, you should consider hiring a professional blog writer.

Hiring a professional blog writer is one of the best investments you can make for your business in 2020, and here are a few reasons why.

You’ll Have More Time

Managing the day-to-day demands of your business is challenging enough as it is, once you add marketing and blogging to the equation it’s really easy to get overwhelmed and give up. But blogging plays an essential role in driving organic traffic to your website. So giving up on blogging will limit your business’ ability to attract new customers and grow.

Outsourcing your blog to a professional blog writer is an excellent way to ensure you get to use your free time the way you want to, while still getting the results you want from your marketing budget.

Writing blogs is time consuming, there’s no doubt about that, and it’s easy to understand why the number one reason most pet business owners don’t have a blog is because they don’t have time to write one. But just because you don’t have time to write a blog doesn’t mean you can’t have one.

You’ll Have Better Content

When you hire a blog writer you’re ensuring that your content is professional grade. There are so many amateur blogs out there and readers can tell really quickly which ones are written by professional writers and which ones are slapped together by people who just need content.

Having a half-baked blog linked to your business makes you seem less legitimate and can seriously damage the brand you’ve worked so hard to build. People are trusting you with their beloved pets and your customers only want the best of the best. So to avoid deterring customers it’s important to always put your best foot forward when it comes to marketing.

By hiring a professional blog writer you’re making a conscious decision to up your marketing game. Professional blogs will add a whole new layer of authenticity to your marketing campaigns. Good writing will spark your customer’s interest and if they have a positive experience reading your blog it can convince them to choose your services over your competitors.

Your Blog will be Optimized for Discovery in Search Engines

It might come as a surprise but there is a lot more to blogging than simply writing. If you don’t optimize your blog posts, making them more discoverable by search engines like Google, then no one will be able to see your content.

This is one of the major advantages to having a professional blog writer. Any good blogging professional does a lot more than just write. They ensure the custom content they make for your business will actually attract customers, and you can’t attract customers if no one can find your blog.

Professional blog writers know how to create a blog post that is discoverable and informative, meaning no more wasted efforts or invisible blog posts that get zero clicks.

Don’t waste anymore of your precious time writing blogs that don’t get the results you’re looking for. Contact Barketing today to learn more about hiring a professional blogger for your pet business. ProPet customers can use promo code: PROPET to get 10% off their blogging package (make sure you select your currency, pricing on webpage may be in regional currency). Offer expires March 1, 2020.