The Holidays are just around the corner, and with that, creates excitement and joy within your community. What better way, as a business owner, than to take advantage of the Holidays to market your dog boarding business to create buzz and bring joy to your customers. To help you out, we’ve come up with 5 ways to market your dog boarding business this 2018 Holiday Season.
5 SIMPLE WAYS TO MARKET DURING THE HOLIDAYS:
- Decorate Your Facility
- Social Media Branding
- In Store Promotions and Special Offers
- Host an Event
- Spread the Love
DECORATE YOUR FACILITY
If you haven’t started already, start! Start turning your facility into a Holiday paradise. Put up a Christmas tree, hang some lights, and play festive music. Do whatever you’ve got to do to set the Holiday tone for your customers. Believe it or not, there are some benefits to decorating your business for the Holidays. It creates a positive feeling for your customers and will set you apart from the competition. Creating a Holiday-themed atmosphere doesn’t only appeal to your customers, but it will benefit your employees too. Cheerful employees will lead for a more positive customer experience. Keep in mind that creating the right atmosphere means you have decorations that compliment your business and does not overwhelm your guests.
SOCIAL MEDIA BRANDING
Take advantage of a tool that you’re already using and turn it festive. If you’re Photoshop savvy, try switching your logo and branding to Holiday colours like green and red. Or if you’re a Photoshop Pro, incorporate a Santa hat or reindeer ears onto your logo. Compliment your social presence with Holiday related content and show off your festive facility. A great idea is to set up a photoshoot with your furry guests that you can share on social media and something that your customers can take home with them.
IN STORE PROMOTIONS AND SPECIAL OFFERS
Try implementing some in store promotions or special offers that compliment the Holiday season. Make sure you promote these special offers through e-mail blasts and throughout your social media platforms so your current and potential customers can see your facility supporting the Holiday spirit. Here are some great examples of special offers and promotions you can use for your dog boarding business:
- 12 Days of Christmas Sale
- Buy1Give1 (To help promote local charities and food banks)
- Dog Treat Advent Calendar
HOST AN EVENT
One thing that the Holidays bring, are memories. Memories are something that people keep and cherish forever. Every business wants to have and keep exceptional impressions from their customers so they want to come back. Try focusing on creating that special memory for your customers to remember. So, host an exclusive event! Send out personalized cards to past clients and invite them to this special event. Bring in Santa for a day and get some pictures taken for social media and something your customers can take home with them. Who doesn’t want a cute picture of their fur-baby with Santa? Creating such a special moment will reflect in word of mouth and visibility on your social media platforms.
SPREAD THE LOVE
Give a portion of your sales to a local charity or start collecting to donate to a local food bank to celebrate the gift of giving. It’s easy to forget the true meaning of the Holidays because we’re all busy this time of year. Sometimes we forget that not everyone is as fortunate as us, and not everyone can afford to provide for their families. What better way to celebrate the virtue of giving, than to be a charitable facility this 2018 Holiday Season.
The Holidays are a time of joy and are a great opportunity to market your business. There are thousands of ways you can market your business based on your goals and objectives, but at the end of the day you want to take the time to make the Holiday season special for your customers. How are you marketing your facility for the Holidays?